SBS Bank
67 mentions in Australia and New Zealand, 22nd of 61 in Banks for share of voice. Net sentiment sits 28 points below the peer median.
- Markets
- NZ
- Categories
- Banks · KiwiSaver/super
- Website
- sbsbank.co.nz
SBS Bank among Banks
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 5 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 22nd of 61, 67 mentions
- Net sentiment
- -28
- Peer median 0
- Net advocacy
- +4
- Peer median 0
- Rejection
- 0%
- 0 of 67 staged mentions
- 22nd of 61 for share of voice
- 27th of 36 for net sentiment
- 14th of 36 for net advocacy
- 27th of 36 for past awareness
- 1st of 36 for rejection
SBS Bank against its peers
The share of SBS Bank's mentions at each stage, against the median of the other brands in Banks mentioned in this view (60 of them).
Every staged mention of SBS Bank, 100%Rejection, the exit
Awareness
58%
+13 pts on peers (45%)
Names the brand in passing or in the news.
Consideration
10%
Level with peers (11%)
Weighing it up, asking about it, comparing.
Usage
27%
-5 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
4%
+3 pts on peers (2%)
Recommends it to others.
Rejection
0%
-1 pts on peers (1%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- News45-56
- Reddit20+20
- Brand pages2+100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts SBS Bank was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Banking50-48
- Credit and BNPL9+56
- Payments and Fintech50
- Not tagged3+100
- KiwiSaver and Super3-33
- Scams and Fraud1-100
- Money Advice10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Rubbish - we have plenty banks already in NZ TSB, SBS, Heartland the only issue is they don't have many branches or ATMs around the country some people still need face to face services, not everything can be done online.”
negativeAlso mentionsTSB, negative sentimentHeartland Bank, negative sentiment
News, New Zealand, YouTube, 8 Oct 2026
“Is this the same newspaper that had an article about the 84 year old that had been banking at sbs for 70 years and couldn't withdraw cash from his bank?”
negativeNews, New Zealand, Facebook, 14 Oct 2026
“It's not just Gore Sbs that is cashless, have to go to Westpac to get cash or deposit”
“Does the ODT have a vendetta against SBS?”
neutralAlso mentionsOtago Daily Times, negative sentiment
News, New Zealand, Facebook, 30 Oct 2026
The posts that got SBS Bank talked about
- 14mentions
SUBSCRIBER: New Zealand First MP Shane Jones has ripped into SBS Bank after it told an 84-year-old pensioner he could not make a withdrawal as it no longer held cash on site.
Otago Daily Times on Facebook, 15 Oct 2026 · Banking
- 11mentions
SUBSCRIBER: An Invercargill woman who has been with SBS Bank for 45 years said she was “pissed off” after learning she could no longer withdraw cash from the bank.
Otago Daily Times on Facebook, 29 Oct 2026 · Banking
- 7mentions
SUBSCRIBER: A bank’s decision to stop offering cash services has left an 84-year-old Gore man “disgusted”.
Otago Daily Times on Facebook, 13 Oct 2026 · Banking
- 5mentions
Best bank for not-for-profits
r/newzealand on Reddit, 12 Aug 2026 · Banking
Every brand in Banks
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36228% | -33 | 41% | 4% | -2 | |
 NABAU | 1,20010% | -46 | 39% | 6% | -4 | |
 ANZNZ + AU | 1,18010% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,0919% | -24 | 43% | 7% | -5 | |
 Macquarie BankAU | 8097% | +27 | 66% | 1% | +8 | |
 INGAU | 4754% | -12 | 61% | 5% | -3 | |
 KiwibankNZ | 4344% | -3 | 35% | 2% | +7 | |
 Suncorp BankAU | 4043% | -20 | 51% | 4% | -2 | |
 Bendigo BankAU | 3783% | -31 | 45% | 5% | -1 | |
 ASBNZ | 3503% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2632% | +10 | 47% | 2% | +3 | |
 RevolutNZ + AU | 2612% | +19 | 58% | 3% | +4 | |
 BankwestAU | 2222% | -2 | 59% | 4% | +1 | |
 UbankAU | 2122% | +5 | 55% | 3% | 0 | |
 St.George BankAU | 1511% | -20 | 49% | 3% | -1 | |
 Bank AustraliaAU | 1311% | +48 | 69% | 0% | +20 | |
 Bank of QueenslandAU | 120<1% | -37 | 41% | 18% | -15 | |
 AMPNZ + AU | 112<1% | -7 | 38% | 3% | +3 | |
| HSBCNZ + AU | 87<1% | -33 | 54% | 1% | -1 | |
 ME BankAU | 78<1% | -42 | 53% | 10% | -8 | |
 Great Southern BankAU | 75<1% | +21 | 57% | 4% | +7 | |
| SBS BankNZ | 67<1% | -28 | 42% | 0% | +4 | |
 People First BankAU | 65<1% | 0 | 29% | 3% | +5 | |
 TSBNZ | 45<1% | -11 | 38% | 4% | -2 | |
 Bank of MelbourneAU | 42<1% | -36 | 52% | 5% | -5 | |
 Judo BankAU | 40<1% | +3 | 45% | 0% | +8 | |
 Heartland BankNZ | 35<1% | +9 | 57% | 6% | +6 | |
 RabobankNZ + AU | 32<1% | +22 | 75% | 0% | +9 | |
 IMB BankAU | 31<1% | +16 | 55% | 3% | +13 | |
 Newcastle PermanentAU | 29<1% | +34 | 48% | 0% | +10 | |
 Greater BankAU | 29<1% | +28 | 55% | 3% | +3 | |
 Beyond BankAU | 27<1% | +15 | 70% | 0% | +19 | |
 BankSAAU | 23<1% | -35 | 35% | 4% | -4 | |
 P&N BankAU | 22<1% | +64 | 82% | 0% | +23 | |
 The Co-operative BankNZ | 20<1% | +50 | 80% | 0% | +15 | |
 Teachers Mutual BankAU | 20<1% | +20 | 35% | 10% | -10 | |
 Unity BankAU | 14<1% | +36 | 79% | 0% | 0 | |
 MyState BankAU | 13<1% | +31 | 62% | 0% | 0 | |
 BankVicAU | 13<1% | +46 | 46% | 0% | +15 | |
 Australian Mutual BankAU | 13<1% | +54 | 62% | 0% | +15 | |
| 10<1% | -10 | 50% | 10% | -10 | ||
 RACQ BankAU | 10<1% | -30 | 30% | 10% | -10 | |
 Police BankAU | 9<1% | +44 | 44% | 0% | 0 | |
 Regional Australia BankAU | 7<1% | +14 | 57% | 14% | 0 | |
 Defence BankAU | 7<1% | +14 | 71% | 0% | 0 | |
 RAMSAU | 5<1% | -20 | 20% | 0% | 0 | |
 BCU BankAU | 5<1% | +20 | 40% | 0% | 0 | |
 Hume BankAU | 5<1% | +40 | 60% | 0% | 0 | |
 Auswide BankAU | 5<1% | +20 | 60% | 0% | 0 | |
 Bank FirstAU | 4<1% | 0 | 100% | 0% | +25 | |
 Australian Military BankAU | 4<1% | -25 | 75% | 0% | 0 | |
 ICBC (NZ)NZ | 3<1% | -33 | 33% | 0% | 0 | |
 UniBankAU | 3<1% | +100 | 100% | 0% | 0 | |
 Queensland Country BankAU | 3<1% | +100 | 67% | 0% | 0 | |
 Community First BankAU | 3<1% | +33 | 0% | 0% | 0 | |
 Bank of SydneyAU | 2<1% | -50 | 50% | 0% | 0 | |
| 1<1% | 0 | 0% | 0% | 0 | ||
 Bank of Baroda (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
| Bank of India (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
 Health Professionals BankAU | 1<1% | 0 | 0% | 0% | 0 | |
 Bank of usAU | 1<1% | 0 | 0% | 0% | 0 |