Kiwibank
434 mentions in Australia and New Zealand, 7th of 61 in Banks for share of voice. Net sentiment sits 3 points below the peer median.
- Markets
- NZ
- Category
- Banks
- Website
- kiwibank.co.nz
Kiwibank among Banks
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 5 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 4%
- 7th of 61, 434 mentions
- Net sentiment
- -3
- Peer median 0
- Net advocacy
- +7
- Peer median 0
- Rejection
- 2%
- 9 of 434 staged mentions
- 7th of 61 for share of voice
- 19th of 36 for net sentiment
- 10th of 36 for net advocacy
- 35th of 36 for past awareness
- 12th of 36 for rejection
Kiwibank against its peers
The share of Kiwibank's mentions at each stage, against the median of the other brands in Banks mentioned in this view (60 of them).
Every staged mention of Kiwibank, 100%Rejection, the exit
Awareness
63%
+18 pts on peers (45%)
Names the brand in passing or in the news.
Consideration
6%
-5 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
20%
-12 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
2%
+2 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
7%
+5 pts on peers (2%)
Recommends it to others.
Rejection
2%
+1 pts on peers (<1%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit196-33
- News180+6
- Brand pages55+71
- Reviewers and creators3+33
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Kiwibank was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Banking307-13
- Not tagged57+72
- Credit and BNPL33+18
- Payments and Fintech27+11
- Money Advice26-12
- Home Loans15-7
- Scams and Fraud10-50
- KiwiSaver and Super7+14
- Investing7-43
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“I see Kiwi Bank has come in at the last minute with an offer… hopefully it’s better than Heartlands.”
“Our government still supports America. I don’t feel like supporting Kiwibank is going to stop it. But I can’t say I’ve actually looked into it in detail”
neutralReddit, New Zealand, 29 Sep 2026
“A bit like kiwibank that still cant really compete much better than the bigger auz banks? Lol”
negativeNews, New Zealand, Facebook, 6 Oct 2026
“If kiwibank found themselves in a dumpster full of shit, their first reaction would be to set it on fire and burn their way out. And I love that for them.”
negativeReddit, New Zealand, 14 Oct 2026
The posts that got Kiwibank talked about
- 38mentions
Nicola Willis said she was keen to see Kiwibank grow and become a 'tougher competitor'. #HeraldPremium
nzherald.co.nz on Facebook, 15 Sep 2026 · Banking
- 34mentions
🕹️ BE IN TO WIN 🕹️ We have 10 double passes to teleport lucky Kiwi duos to Auckland's Armageddon Expo next month! To be in the draw to win, tag a mate you’d bring along in the c
Kiwibank on Facebook, 24 Sep 2026
- 31mentions
If re-elected, National will revisit the idea of opening the state-owned Kiwibank to local private capital so it can compete better with the big Australian banks.
RNZ on Facebook, 1 Oct 2026 · Banking
- 24mentions
Kiwibank really sweating lol
r/newzealand on Reddit, 4 Oct 2026 · Banking
Every brand in Banks
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36228% | -33 | 41% | 4% | -2 | |
 NABAU | 1,20010% | -46 | 39% | 6% | -4 | |
 ANZNZ + AU | 1,18010% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,0919% | -24 | 43% | 7% | -5 | |
 Macquarie BankAU | 8097% | +27 | 66% | 1% | +8 | |
 INGAU | 4754% | -12 | 61% | 5% | -3 | |
| KiwibankNZ | 4344% | -3 | 35% | 2% | +7 | |
 Suncorp BankAU | 4043% | -20 | 51% | 4% | -2 | |
 Bendigo BankAU | 3783% | -31 | 45% | 5% | -1 | |
 ASBNZ | 3503% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2632% | +10 | 47% | 2% | +3 | |
 RevolutNZ + AU | 2612% | +19 | 58% | 3% | +4 | |
 BankwestAU | 2222% | -2 | 59% | 4% | +1 | |
 UbankAU | 2122% | +5 | 55% | 3% | 0 | |
 St.George BankAU | 1511% | -20 | 49% | 3% | -1 | |
 Bank AustraliaAU | 1311% | +48 | 69% | 0% | +20 | |
 Bank of QueenslandAU | 120<1% | -37 | 41% | 18% | -15 | |
 AMPNZ + AU | 112<1% | -7 | 38% | 3% | +3 | |
| HSBCNZ + AU | 87<1% | -33 | 54% | 1% | -1 | |
 ME BankAU | 78<1% | -42 | 53% | 10% | -8 | |
 Great Southern BankAU | 75<1% | +21 | 57% | 4% | +7 | |
 SBS BankNZ | 67<1% | -28 | 42% | 0% | +4 | |
 People First BankAU | 65<1% | 0 | 29% | 3% | +5 | |
 TSBNZ | 45<1% | -11 | 38% | 4% | -2 | |
 Bank of MelbourneAU | 42<1% | -36 | 52% | 5% | -5 | |
 Judo BankAU | 40<1% | +3 | 45% | 0% | +8 | |
 Heartland BankNZ | 35<1% | +9 | 57% | 6% | +6 | |
 RabobankNZ + AU | 32<1% | +22 | 75% | 0% | +9 | |
 IMB BankAU | 31<1% | +16 | 55% | 3% | +13 | |
 Newcastle PermanentAU | 29<1% | +34 | 48% | 0% | +10 | |
 Greater BankAU | 29<1% | +28 | 55% | 3% | +3 | |
 Beyond BankAU | 27<1% | +15 | 70% | 0% | +19 | |
 BankSAAU | 23<1% | -35 | 35% | 4% | -4 | |
 P&N BankAU | 22<1% | +64 | 82% | 0% | +23 | |
 The Co-operative BankNZ | 20<1% | +50 | 80% | 0% | +15 | |
 Teachers Mutual BankAU | 20<1% | +20 | 35% | 10% | -10 | |
 Unity BankAU | 14<1% | +36 | 79% | 0% | 0 | |
 MyState BankAU | 13<1% | +31 | 62% | 0% | 0 | |
 BankVicAU | 13<1% | +46 | 46% | 0% | +15 | |
 Australian Mutual BankAU | 13<1% | +54 | 62% | 0% | +15 | |
| 10<1% | -10 | 50% | 10% | -10 | ||
 RACQ BankAU | 10<1% | -30 | 30% | 10% | -10 | |
 Police BankAU | 9<1% | +44 | 44% | 0% | 0 | |
 Regional Australia BankAU | 7<1% | +14 | 57% | 14% | 0 | |
 Defence BankAU | 7<1% | +14 | 71% | 0% | 0 | |
 RAMSAU | 5<1% | -20 | 20% | 0% | 0 | |
 BCU BankAU | 5<1% | +20 | 40% | 0% | 0 | |
 Hume BankAU | 5<1% | +40 | 60% | 0% | 0 | |
 Auswide BankAU | 5<1% | +20 | 60% | 0% | 0 | |
 Bank FirstAU | 4<1% | 0 | 100% | 0% | +25 | |
 Australian Military BankAU | 4<1% | -25 | 75% | 0% | 0 | |
 ICBC (NZ)NZ | 3<1% | -33 | 33% | 0% | 0 | |
 UniBankAU | 3<1% | +100 | 100% | 0% | 0 | |
 Queensland Country BankAU | 3<1% | +100 | 67% | 0% | 0 | |
 Community First BankAU | 3<1% | +33 | 0% | 0% | 0 | |
 Bank of SydneyAU | 2<1% | -50 | 50% | 0% | 0 | |
| 1<1% | 0 | 0% | 0% | 0 | ||
 Bank of Baroda (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
| Bank of India (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
 Health Professionals BankAU | 1<1% | 0 | 0% | 0% | 0 | |
 Bank of usAU | 1<1% | 0 | 0% | 0% | 0 |