Investing apps
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
7,584mentions of 26 brands after looking at 705,999 comments and 250,208 posts on 406 channels in Australia and New Zealand
-13net sentiment: 35% negative, 22% positive
44%
share of voice for Commonwealth Bank, the most talked about; Kernel is the best liked
Share of voice
Each brand’s share of every mention in this view, split by the sentiment towards it.
- Positive
- Neutral
- Negative
- Mixed
- Commonwealth Bank44%3,362
NAB16%1,200
Kernel7%530
Sharesies7%509
Interactive Brokers5%369
InvestNow5%354
ASB5%350- CMC Invest2%186
Stake2%180
Sharesight2%138
Pearler1%80
Smartshares<1%56
The funnel
Trackers ask a panel whether they know, would consider, use or prefer a brand. Here people say it unprompted. Each bar is all of a brand's staged mentions: from naming it in passing on the left to recommending it, with rejection set apart at the end. The less pale blue, the more people go past knowing the name.
- Awareness
- Consideration
- Usage
- Preference
- Advocacy
- Rejection
Median of 18 brands with 20+ staged mentions159
- Commonwealth Bank3,360
- NAB1,200
- Kernel529
- Sharesies509
- InvestNow354
- ASB350
- CMC Invest186
- Stake180
- Sharesight137
- Pearler79
Webull54
moomoo45
Hatch38
Sorted by mentions. Bars under 20 staged mentions are faded. Choose a column to re-sort.
Loud is not the same as liked
Share of voice against net sentiment. The dashed lines are the medians.
Every brand in Investing apps
Sort by any column. A rate from a handful of mentions swings hard, so read it against the count.
| Weekly | ||||||
|---|---|---|---|---|---|---|
| Commonwealth BankAU | 3,36244% | -33 | 41% | 4% | -2 | |
| NABAU | 1,20016% | -46 | 39% | 6% | -4 | |
| KernelNZ | 5307% | +46 | 71% | <1% | +16 | |
| SharesiesNZ + AU | 5097% | +13 | 62% | 4% | +7 | |
| Interactive BrokersNZ | 3695% | +38 | 74% | <1% | +17 | |
| InvestNowNZ | 3545% | +29 | 71% | 1% | +16 | |
| ASBNZ | 3505% | -3 | 50% | 2% | +2 | |
| CMC InvestAU | 1862% | +19 | 69% | 0% | +9 | |
| StakeNZ + AU | 1802% | -4 | 55% | 2% | +3 | |
| SharesightNZ | 1382% | +20 | 59% | 0% | +9 | |
| PearlerAU | 801% | +39 | 67% | 3% | +10 | |
| SmartsharesNZ | 56<1% | 0 | 57% | 5% | +2 | |
| WebullAU | 54<1% | +30 | 78% | 0% | +7 | |
| moomooNZ + AU | 45<1% | +9 | 78% | 0% | +9 | |
| HatchNZ | 38<1% | -3 | 39% | 0% | +8 | |
 Vanguard Personal InvestorAU | 32<1% | +16 | 53% | 6% | +3 | |
 RaizAU | 30<1% | +3 | 63% | 7% | +3 | |
| Tiger BrokersNZ | 27<1% | +19 | 67% | 0% | +11 | |
 SelfwealthAU | 13<1% | 0 | 77% | 0% | 0 | |
 StockspotAU | 11<1% | -9 | 45% | 0% | +18 | |
 SuperheroAU | 5<1% | +20 | 60% | 0% | 0 | |
 SpaceshipAU | 5<1% | -20 | 60% | 20% | 0 | |
 InvestSMARTAU | 4<1% | +50 | 50% | 0% | +25 | |
 SwyftxAU | 3<1% | -33 | 67% | 0% | 0 | |
 eToroAU | 2<1% | 0 | 100% | 0% | 0 | |
 BlackBull MarketsNZ | 1<1% | 0 | 100% | 0% | 0 |