Non-bank lenders
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
354mentions of 23 brands after looking at 705,999 comments and 250,208 posts on 406 channels in Australia and New Zealand
+10net sentiment: 24% negative, 34% positive
22%
share of voice for Squirrel, the most talked about; First Credit Union is the best liked
Share of voice
Each brand’s share of every mention in this view, split by the sentiment towards it.
- Positive
- Neutral
- Negative
- Mixed
- Squirrel22%77
Latitude Financial17%61
Pepper Money16%57
First Credit Union11%40
Humm10%34
Cash Converters4%13
Harmoney3%9
Aussie Home Loans2%8
Mortgage Choice2%8
Plenti2%7
MTF Finance1%4
Liberty Financial1%4
The funnel
Trackers ask a panel whether they know, would consider, use or prefer a brand. Here people say it unprompted. Each bar is all of a brand's staged mentions: from naming it in passing on the left to recommending it, with rejection set apart at the end. The less pale blue, the more people go past knowing the name.
- Awareness
- Consideration
- Usage
- Preference
- Advocacy
- Rejection
Median of 5 brands with 20+ staged mentions57
Sorted by mentions. Bars under 20 staged mentions are faded. Choose a column to re-sort.
Loud is not the same as liked
Share of voice against net sentiment. The dashed lines are the medians.
Every brand in Non-bank lenders
Sort by any column. A rate from a handful of mentions swings hard, so read it against the count.
| Weekly | ||||||
|---|---|---|---|---|---|---|
| SquirrelNZ | 7722% | +40 | 70% | 0% | +14 | |
| Latitude FinancialNZ + AU | 6117% | -33 | 49% | 3% | -3 | |
| Pepper MoneyAU | 5716% | -18 | 32% | 12% | -11 | |
| First Credit UnionNZ | 4011% | +95 | 78% | 0% | +10 | |
| HummNZ + AU | 3410% | -26 | 38% | 9% | 0 | |
| Cash ConvertersAU | 134% | -38 | 23% | 0% | +8 | |
| HarmoneyNZ + AU | 93% | -56 | 22% | 11% | -11 | |
| Aussie Home LoansAU | 82% | -12 | 25% | 0% | 0 | |
| Mortgage ChoiceAU | 82% | -12 | 0% | 0% | 0 | |
| PlentiAU | 72% | 0 | 14% | 14% | 0 | |
| MTF FinanceNZ | 41% | +75 | 50% | 0% | 0 | |
| Liberty FinancialAU | 41% | +25 | 75% | 0% | 0 | |
 ResimacAU | 41% | +75 | 50% | 0% | 0 | |
 LendiAU | 41% | +25 | 50% | 0% | 0 | |
 MoneyMeAU | 41% | +25 | 50% | 0% | 0 | |
 UnityNZ | 3<1% | +67 | 33% | 0% | 0 | |
 La Trobe FinancialAU | 3<1% | +67 | 67% | 0% | 0 | |
| 3<1% | 0 | 0% | 0% | 0 | ||
 Athena Home LoansAU | 3<1% | -33 | 0% | 33% | -33 | |
 TiimelyAU | 3<1% | +33 | 33% | 0% | 0 | |
 UDC FinanceNZ | 2<1% | +50 | 100% | 0% | 0 | |
 loans.com.auAU | 2<1% | +50 | 50% | 0% | 0 | |
 Police Credit UnionNZ | 1<1% | +100 | 100% | 0% | +100 |