Neobanks and payments
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
1,518mentions of 14 brands after looking at 705,999 comments and 250,208 posts on 406 channels in Australia and New Zealand
+17net sentiment: 20% negative, 38% positive
39%
share of voice for Up, the most talked about; Wise is the best liked
The funnel
Trackers ask a panel whether they know, would consider, use or prefer a brand. Here people say it unprompted. Each bar is all of a brand's staged mentions: from naming it in passing on the left to recommending it, with rejection set apart at the end. The less pale blue, the more people go past knowing the name.
- Awareness
- Consideration
- Usage
- Preference
- Advocacy
- Rejection
Median of 5 brands with 20+ staged mentions259
Sorted by mentions. Bars under 20 staged mentions are faded. Choose a column to re-sort.
Loud is not the same as liked
Share of voice against net sentiment. The dashed lines are the medians.
Every brand in Neobanks and payments
Sort by any column. A rate from a handful of mentions swings hard, so read it against the count.
| Weekly | ||||||
|---|---|---|---|---|---|---|
| UpAU | 59339% | +12 | 67% | 2% | +5 | |
 WiseNZ + AU | 42428% | +38 | 75% | 2% | +13 | |
 RevolutNZ + AU | 26117% | +19 | 58% | 3% | +4 | |
 PayPalNZ + AU | 14610% | -16 | 45% | 0% | +2 | |
 TyroAU | 332% | -18 | 33% | 0% | 0 | |
 OFXNZ | 181% | +17 | 83% | 0% | +11 | |
 Western UnionNZ | 14<1% | -21 | 43% | 0% | +14 | |
 AirwallexAU | 8<1% | +63 | 63% | 0% | +25 | |
 EmergeNZ | 5<1% | +60 | 40% | 0% | 0 | |
 RemitlyNZ | 5<1% | +20 | 80% | 0% | +20 | |
 XeNZ | 5<1% | +80 | 40% | 0% | +20 | |
 BeemAU | 3<1% | +33 | 67% | 0% | 0 | |
 DoshNZ | 2<1% | +100 | 50% | 0% | 0 | |
 BeforepayAU | 1<1% | 0 | 0% | 0% | 0 |