inAU + NZ

Highlighta brand

Insurers

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.

Positive
Neutral
Negative
Mixed

1,217mentions of 39 brands after looking at 705,999 comments and 250,208 posts on 406 channels in Australia and New Zealand

-9net sentiment: 39% negative, 30% positive

19%share of voice for Southern Cross, the most talked about; AMI is the best liked

Share of voice

Each brand’s share of every mention in this view, split by the sentiment towards it.

Positive
Neutral
Negative
Mixed

Southern Cross
19%237
AMI
9%114
Bupa Australia
6%76
RACV
6%67
RAC WA
5%60
Allianz
5%58
Medibank
4%51
AAMI
4%48
nib
4%45
NRMA Insurance
3%38
Suncorp Insurance
3%36
QBE
3%35

The funnel

Trackers ask a panel whether they know, would consider, use or prefer a brand. Here people say it unprompted. Each bar is all of a brand's staged mentions: from naming it in passing on the left to recommending it, with rejection set apart at the end. The less pale blue, the more people go past knowing the name.

Awareness
Consideration
Usage
Preference
Advocacy
Rejection

Sorted bymentions

Median of 18 brands with 20+ staged mentions42

Each brand's mentions split by funnel stage, sorted by mentions descending
Brand	Every staged mention, by stage
Median brand	Of 18 brands with 20+ staged mentions	42	47%	51%	-1	3%
Southern Cross		237	45%	52%	-2	3%
AMI		114	11%	87%	-2	3%
Bupa Australia		76	49%	42%	-5	9%
RACV		67	60%	37%	-1	3%
RAC WA		60	72%	27%	0	2%
Allianz		58	41%	55%	-2	3%
Medibank		51	73%	25%	0	2%
AAMI		48	29%	65%	-2	6%
nib		45	44%	53%	-2	2%
NRMA Insurance		38	50%	39%	-8	11%
Suncorp Insurance		36	83%	14%	-3	3%
QBE		35	54%	34%	-9	11%
Youi		34	38%	56%	0	6%
Budget Direct		33	42%	52%	0	6%
RACQ		24	54%	46%	+4	0%

Sorted by mentions. Bars under 20 staged mentions are faded. Choose a column to re-sort.

Loud is not the same as liked

Share of voice against net sentiment. The dashed lines are the medians.

Every brand in Insurers

Sort by any column. A rate from a handful of mentions swings hard, so read it against the count.

Every brand in this view, sortable

Southern CrossNZ	23719%	-22	52%	3%	-2
AMINZ	1149%	+66	87%	3%	-2
Bupa AustraliaAU	766%	-34	42%	9%	-5
RACVAU	676%	-43	37%	3%	-1
RAC WAAU	605%	+30	27%	2%	0
AllianzNZ + AU	585%	-41	55%	3%	-2
MedibankAU	514%	-39	25%	2%	0
AAMIAU	484%	-33	65%	6%	-2
nibNZ + AU	454%	-29	53%	2%	-2
NRMA InsuranceAU	383%	-32	39%	11%	-8
Suncorp InsuranceAU	363%	-22	14%	3%	-3
QBEAU	353%	-34	34%	11%	-9
YouiAU	343%	-26	56%	6%	0
Budget DirectAU	333%	0	52%	6%	0
RACQAU	242%	-12	46%	0%	+4
Cover-MoreNZ	232%	-9	70%	0%	+4
Partners LifeNZ	222%	+50	50%	0%	+9
GIOAU	222%	+18	55%	0%	0
AA InsuranceNZ	181%	+11	61%	6%	-6
TALAU	181%	-28	22%	0%	0
TowerNZ	161%	+13	69%	6%	+6
Chubb Life NZNZ	161%	+31	67%	0%	+7
HCFAU	151%	+20	40%	7%	-7
StateNZ	141%	0	57%	7%	-7
CoveNZ	131%	0	77%	8%	0
ShannonsAU	12<1%	+8	75%	8%	+8
RAAAU	11<1%	-18	55%	0%	0
Asteron LifeNZ	8<1%	+63	75%	0%	0
AIA NZNZ	8<1%	0	50%	0%	0
ApiaAU	8<1%	0	38%	0%	0
VeroNZ	7<1%	-14	43%	14%	-14
1CoverNZ	6<1%	0	50%	17%	0
MASNZ	5<1%	+100	20%	0%	0
UniMedNZ	5<1%	-60	40%	0%	0
Fidelity LifeNZ	4<1%	+25	50%	0%	0
ahmAU	4<1%	+50	50%	0%	0
Real InsuranceAU	4<1%	0	25%	0%	0
Trade Me InsuranceNZ	1<1%	-100	0%	0%	0
AndoNZ	1<1%	-100	0%	0%	0