Sence
inAU + NZ

Who leads Fund managers

4,645 mentions of 35 brands in Australia and New Zealand. Rates rank brands with 20 or more mentions; ties share a place, and the better-evidenced brand reads first.

Most talked about

Share of every mention in the category.

Betashares34%
  1. 2Vanguard Australia25%n=1,170
  2. 3iShares Australia10%n=480
  3. 4Simplicity8%n=374
  4. 5InvestNow8%n=354

30 more ranked in the category table.

Best liked

Positive minus negative mentions, out of 100.

Simplicity+43
  1. 2Argo Investments+32n=31
  2. 3InvestNow+29n=354
  3. 4VanEck Australia+26n=73
  4. 5Betashares+25n=1,586

10 more ranked in the category table.

Strongest advocacy

Preference and advocacy minus rejection, out of 100 staged mentions.

Simplicity+16
  1. 1InvestNow+16n=354
  2. 3Betashares+10n=1,586
  3. 3iShares Australia+10n=480
  4. 3VanEck Australia+10n=73

10 more ranked in the category table.

Furthest down the funnel

Mentions from people weighing up, using, preferring or recommending it.

InvestNow71%
  1. 2Betashares68%n=1,586
  2. 3iShares Australia67%n=480
  3. 4Global X Australia67%n=42
  4. 5Simplicity64%n=374

10 more ranked in the category table.

Least rejected

Share of staged mentions that reject the brand, lowest first.

VanEck Australia0%
  1. 1Booster0%n=20
  2. 3Simplicity<1%n=374
  3. 4InvestNow1%n=354
  4. 5iShares Australia1%n=480

10 more ranked in the category table.