NAB
1,200 mentions in Australia and New Zealand, 2nd of 61 in Banks for share of voice. Net sentiment sits 46 points below the peer median.
- Markets
- AU
- Categories
- Banks · Investing apps · Buy now, pay later
- Website
- nab.com.au
NAB among Banks
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 5 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 10%
- 2nd of 61, 1,200 mentions
- Net sentiment
- -46
- Peer median 0
- Net advocacy
- -4
- Peer median 0
- Rejection
- 6%
- 67 of 1,200 staged mentions
- 2nd of 61 for share of voice
- 36th of 36 for net sentiment
- 29th of 36 for net advocacy
- 30th of 36 for past awareness
- 30th of 36 for rejection
NAB against its peers
The share of NAB's mentions at each stage, against the median of the other brands in Banks mentioned in this view (60 of them).
Every staged mention of NAB, 100%Rejection, the exit
Awareness
56%
+11 pts on peers (45%)
Names the brand in passing or in the news.
Consideration
6%
-5 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
32%
Level with peers (31%)
Says they bank, invest or are insured with it.
Preference
<1%
+1 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
<1%
-1 pts on peers (2%)
Recommends it to others.
Rejection
6%
+5 pts on peers (<1%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit691-30
- News348-60
- Brand pages154-85
- Reviewers and creators6-50
- Public bodies1-100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts NAB was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Banking617-56
- Payments and Fintech169-61
- Credit and BNPL141-16
- Home Loans130-35
- Not tagged129-49
- Scams and Fraud76-57
- Investing73-25
- Money Advice61-38
- Insurance17+18
- KiwiSaver and Super8-87
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects NAB, names this brand instead.
- Macquarie Bank317%
- Bank Australia317%
- Stake16%
- CMC Invest16%
- Pearler16%
- Interactive Brokers16%
Winning customers from
Rejects this brand, names NAB instead.
- Vanguard Australia114%
- Westpac114%
- Bendigo Bank114%
- Bankwest114%
- Commonwealth Bank114%
- Bank of Queensland114%
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Citibank did the same into NAB about a year ago. #NabSux”
negativeNews, Australia, Facebook, 8 Sep 2026
“$10 is a rort NAB charges $3 if there’s no cheques”
negativeReddit, Australia, 1 Oct 2026
“NAB Japan is also laying off today.”
neutralReddit, Australia, 20 Oct 2026
“NAB soon to be the bank of India Australian customers”
negativeNews, Australia, Facebook, 28 Oct 2026
The posts that got NAB talked about
- 59mentions
NAB added more than 7000 staff in India and Vietnam before axing thousands of Australian employees
r/AusFinance on Reddit, 21 Oct 2026
- 41mentions
UPDATE: Services have now been restored following this afternoon‘s outage. We know some customers were unable to access digital banking services or contact us by phone, and we’re s
NAB on Facebook, 23 Sep 2026 · Banking, Payments and Fintech
- 34mentions
Loved the new look of the NAB app? Now it's Internet Banking's turn. We're rolling out a refreshed Internet Banking experience, designed to make everyday banking simpler, easier to
NAB on Facebook, 31 Aug 2026 · Banking, Payments and Fintech
- 27mentions
We’re currently experiencing issues with Internet Banking (Mobile & Desktop). We’re sorry for the inconvenience and our teams are working hard to resolve this issue ASAP. We will k
NAB on Facebook, 13 Aug 2026 · Banking
Every brand in Banks
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36228% | -33 | 41% | 4% | -2 | |
| NABAU | 1,20010% | -46 | 39% | 6% | -4 | |
 ANZNZ + AU | 1,18010% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,0919% | -24 | 43% | 7% | -5 | |
 Macquarie BankAU | 8097% | +27 | 66% | 1% | +8 | |
 INGAU | 4754% | -12 | 61% | 5% | -3 | |
 KiwibankNZ | 4344% | -3 | 35% | 2% | +7 | |
 Suncorp BankAU | 4043% | -20 | 51% | 4% | -2 | |
 Bendigo BankAU | 3783% | -31 | 45% | 5% | -1 | |
 ASBNZ | 3503% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2632% | +10 | 47% | 2% | +3 | |
 RevolutNZ + AU | 2612% | +19 | 58% | 3% | +4 | |
 BankwestAU | 2222% | -2 | 59% | 4% | +1 | |
 UbankAU | 2122% | +5 | 55% | 3% | 0 | |
 St.George BankAU | 1511% | -20 | 49% | 3% | -1 | |
 Bank AustraliaAU | 1311% | +48 | 69% | 0% | +20 | |
 Bank of QueenslandAU | 120<1% | -37 | 41% | 18% | -15 | |
 AMPNZ + AU | 112<1% | -7 | 38% | 3% | +3 | |
| HSBCNZ + AU | 87<1% | -33 | 54% | 1% | -1 | |
 ME BankAU | 78<1% | -42 | 53% | 10% | -8 | |
 Great Southern BankAU | 75<1% | +21 | 57% | 4% | +7 | |
 SBS BankNZ | 67<1% | -28 | 42% | 0% | +4 | |
 People First BankAU | 65<1% | 0 | 29% | 3% | +5 | |
 TSBNZ | 45<1% | -11 | 38% | 4% | -2 | |
 Bank of MelbourneAU | 42<1% | -36 | 52% | 5% | -5 | |
 Judo BankAU | 40<1% | +3 | 45% | 0% | +8 | |
 Heartland BankNZ | 35<1% | +9 | 57% | 6% | +6 | |
 RabobankNZ + AU | 32<1% | +22 | 75% | 0% | +9 | |
 IMB BankAU | 31<1% | +16 | 55% | 3% | +13 | |
 Newcastle PermanentAU | 29<1% | +34 | 48% | 0% | +10 | |
 Greater BankAU | 29<1% | +28 | 55% | 3% | +3 | |
 Beyond BankAU | 27<1% | +15 | 70% | 0% | +19 | |
 BankSAAU | 23<1% | -35 | 35% | 4% | -4 | |
 P&N BankAU | 22<1% | +64 | 82% | 0% | +23 | |
 The Co-operative BankNZ | 20<1% | +50 | 80% | 0% | +15 | |
 Teachers Mutual BankAU | 20<1% | +20 | 35% | 10% | -10 | |
 Unity BankAU | 14<1% | +36 | 79% | 0% | 0 | |
 MyState BankAU | 13<1% | +31 | 62% | 0% | 0 | |
 BankVicAU | 13<1% | +46 | 46% | 0% | +15 | |
 Australian Mutual BankAU | 13<1% | +54 | 62% | 0% | +15 | |
| 10<1% | -10 | 50% | 10% | -10 | ||
 RACQ BankAU | 10<1% | -30 | 30% | 10% | -10 | |
 Police BankAU | 9<1% | +44 | 44% | 0% | 0 | |
 Regional Australia BankAU | 7<1% | +14 | 57% | 14% | 0 | |
 Defence BankAU | 7<1% | +14 | 71% | 0% | 0 | |
 RAMSAU | 5<1% | -20 | 20% | 0% | 0 | |
 BCU BankAU | 5<1% | +20 | 40% | 0% | 0 | |
 Hume BankAU | 5<1% | +40 | 60% | 0% | 0 | |
 Auswide BankAU | 5<1% | +20 | 60% | 0% | 0 | |
 Bank FirstAU | 4<1% | 0 | 100% | 0% | +25 | |
 Australian Military BankAU | 4<1% | -25 | 75% | 0% | 0 | |
 ICBC (NZ)NZ | 3<1% | -33 | 33% | 0% | 0 | |
 UniBankAU | 3<1% | +100 | 100% | 0% | 0 | |
 Queensland Country BankAU | 3<1% | +100 | 67% | 0% | 0 | |
 Community First BankAU | 3<1% | +33 | 0% | 0% | 0 | |
 Bank of SydneyAU | 2<1% | -50 | 50% | 0% | 0 | |
| 1<1% | 0 | 0% | 0% | 0 | ||
 Bank of Baroda (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
| Bank of India (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
 Health Professionals BankAU | 1<1% | 0 | 0% | 0% | 0 | |
 Bank of usAU | 1<1% | 0 | 0% | 0% | 0 |