Bank of Sydney againstBanksinAU + NZ

Bank of Sydney

2 mentions in Australia and New Zealand, 56th of 61 in Banks for share of voice. Net sentiment sits 50 points below the peer median.

Markets
AU
Category
Banks
Compare Bank of Sydney with other Banks

Bank of Sydney among Banks

-100-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 5 brands with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
<1%
56th of 61, 2 mentions
Net sentiment
-50
Peer median 0
Net advocacy
0
Peer median 0
Rejection
0%
0 of 2 staged mentions
  • 56th of 61 for share of voice
  • Unranked for net sentiment (ranks from 20 mentions)
  • Unranked for net advocacy (ranks from 20 mentions)
  • Unranked for past awareness (ranks from 20 mentions)
  • Unranked for rejection (ranks from 20 mentions)

Bank of Sydney against its peers

The share of Bank of Sydney's mentions at each stage, against the median of the other brands in Banks mentioned in this view (60 of them).

Every staged mention of Bank of Sydney, 100%Rejection, the exit

  1. Awareness

    50%

    +5 pts on peers (45%)

    Names the brand in passing or in the news.

  2. Consideration

    0%

    -11 pts on peers (11%)

    Weighing it up, asking about it, comparing.

  3. Usage

    50%

    +19 pts on peers (31%)

    Says they bank, invest or are insured with it.

  4. Preference

    0%

    Level with peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    0%

    -2 pts on peers (2%)

    Recommends it to others.

  6. Rejection

    0%

    -1 pts on peers (1%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    2-50

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts Bank of Sydney was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • Payments and Fintech
    1-100
  • Banking
    10
  • Money Advice
    10

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects Bank of Sydney, names this brand instead.

No comments in this view.

Winning customers from

Rejects this brand, names Bank of Sydney instead.

No comments in this view.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

No quotable comments in this view.

The posts that got Bank of Sydney talked about

  1. The awkward catch with using a high-interest savings account as an emergency fund

    r/AusFinance on Reddit, 23 Oct 2026 · Banking, Money Advice

    1mentions
  2. Australian Debit Cards that can be used for Age verification?

    r/AusFinance on Reddit, 9 Sep 2026 · Payments and Fintech

    1mentions

Every brand in Banks

Every brand in this view, sortable
Weekly
Commonwealth BankAU3,36228%-3341%4%-2
NABAU1,20010%-4639%6%-4
ANZNZ + AU1,18010%-3243%7%-6
WestpacNZ + AU1,0919%-2443%7%-5
Macquarie BankAU8097%+2766%1%+8
INGAU4754%-1261%5%-3
KiwibankNZ4344%-335%2%+7
Suncorp BankAU4043%-2051%4%-2
Bendigo BankAU3783%-3145%5%-1
ASBNZ3503%-350%2%+2
BNZNZ2632%+1047%2%+3
RevolutNZ + AU2612%+1958%3%+4
BankwestAU2222%-259%4%+1
UbankAU2122%+555%3%0
St.George BankAU1511%-2049%3%-1
Bank AustraliaAU1311%+4869%0%+20
Bank of QueenslandAU120<1%-3741%18%-15
AMPNZ + AU112<1%-738%3%+3
HSBCNZ + AU87<1%-3354%1%-1
ME BankAU78<1%-4253%10%-8
Great Southern BankAU75<1%+2157%4%+7
SBS BankNZ67<1%-2842%0%+4
People First BankAU65<1%029%3%+5
TSBNZ45<1%-1138%4%-2
Bank of MelbourneAU42<1%-3652%5%-5
Judo BankAU40<1%+345%0%+8
Heartland BankNZ35<1%+957%6%+6
RabobankNZ + AU32<1%+2275%0%+9
IMB BankAU31<1%+1655%3%+13
Newcastle PermanentAU29<1%+3448%0%+10
Greater BankAU29<1%+2855%3%+3
Beyond BankAU27<1%+1570%0%+19
BankSAAU23<1%-3535%4%-4
P&N BankAU22<1%+6482%0%+23
The Co-operative BankNZ20<1%+5080%0%+15
Teachers Mutual BankAU20<1%+2035%10%-10
Unity BankAU14<1%+3679%0%0
MyState BankAU13<1%+3162%0%0
BankVicAU13<1%+4646%0%+15
Australian Mutual BankAU13<1%+5462%0%+15
Virgin Money AustraliaAU10<1%-1050%10%-10
RACQ BankAU10<1%-3030%10%-10
Police BankAU9<1%+4444%0%0
Regional Australia BankAU7<1%+1457%14%0
Defence BankAU7<1%+1471%0%0
RAMSAU5<1%-2020%0%0
BCU BankAU5<1%+2040%0%0
Hume BankAU5<1%+4060%0%0
Auswide BankAU5<1%+2060%0%0
Bank FirstAU4<1%0100%0%+25
Australian Military BankAU4<1%-2575%0%0
ICBC (NZ)NZ3<1%-3333%0%0
UniBankAU3<1%+100100%0%0
Queensland Country BankAU3<1%+10067%0%0
Community First BankAU3<1%+330%0%0
Bank of SydneyAU2<1%-5050%0%0
Bank of China (NZ)NZ1<1%00%0%0
Bank of Baroda (NZ)NZ1<1%00%0%0
Bank of India (NZ)NZ1<1%00%0%0
Health Professionals BankAU1<1%00%0%0
Bank of usAU1<1%00%0%0