ING
475 mentions in Australia and New Zealand, 6th of 61 in Banks for share of voice. Net sentiment sits 12 points below the peer median.
- Markets
- AU
- Category
- Banks
- Part of
- ING Group
- Website
- ing.com.au
ING among Banks
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 5 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 4%
- 6th of 61, 475 mentions
- Net sentiment
- -12
- Peer median 0
- Net advocacy
- -3
- Peer median 0
- Rejection
- 5%
- 25 of 475 staged mentions
- 6th of 61 for share of voice
- 23rd of 36 for net sentiment
- 28th of 36 for net advocacy
- 7th of 36 for past awareness
- 29th of 36 for rejection
ING against its peers
The share of ING's mentions at each stage, against the median of the other brands in Banks mentioned in this view (60 of them).
Every staged mention of ING, 100%Rejection, the exit
Awareness
34%
-12 pts on peers (46%)
Names the brand in passing or in the news.
Consideration
16%
+6 pts on peers (10%)
Weighing it up, asking about it, comparing.
Usage
42%
+11 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
<1%
+1 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
2%
Level with peers (2%)
Recommends it to others.
Rejection
5%
+5 pts on peers (<1%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit376-6
- News44-20
- Brand pages33-64
- Reviewers and creators22-18
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts ING was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Banking259-21
- Money Advice72-18
- Home Loans48-10
- Payments and Fintech42+14
- Not tagged36-11
- Investing27+26
- Credit and BNPL23+17
- Scams and Fraud19-37
- Insurance14-7
- KiwiSaver and Super2-50
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Winning customers from
Rejects this brand, names ING instead.
- Commonwealth Bank444%
- Up111%
- Teachers Mutual Bank111%
- AMP111%
- Budget Direct111%
- ANZ111%
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“They did which is why I said ubank is similar to ING”
“ING is only a 4 month introductory rate for new customers but I'll have a look at U bank”
“6.25% for 4 months on ING Booster and then 5.65% or the maximiser is 5.75%”
neutralReddit, Australia, 15 Oct 2026
“ING has long had a restriction for overseas residency and Australian accounts. People living overseas are a compliance and customer service delivery nightmare.”
neutralReddit, Australia, 30 Oct 2026
The posts that got ING talked about
- 33mentions
Worth moving from Macquarie to ING?
r/AusFinance on Reddit, 27 Aug 2026 · Banking
- 22mentions
ING to retire Savings Maximiser from 1 December
r/AusFinance on Reddit, 12 Oct 2026 · Banking
- 17mentions
ING Savings Booster vs Savings Maximiser 2026 (Australia)
Bryan Invest on YouTube, 21 Aug 2026 · Banking
- 15mentions
ING Bank Closing My Account As I'm Overseas
r/AusFinance on Reddit, 30 Oct 2026 · Banking
Every brand in Banks
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36228% | -33 | 41% | 4% | -2 | |
 NABAU | 1,20010% | -46 | 39% | 6% | -4 | |
 ANZNZ + AU | 1,18010% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,0919% | -24 | 43% | 7% | -5 | |
 Macquarie BankAU | 8097% | +27 | 66% | 1% | +8 | |
| INGAU | 4754% | -12 | 61% | 5% | -3 | |
 KiwibankNZ | 4344% | -3 | 35% | 2% | +7 | |
 Suncorp BankAU | 4043% | -20 | 51% | 4% | -2 | |
 Bendigo BankAU | 3783% | -31 | 45% | 5% | -1 | |
 ASBNZ | 3503% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2632% | +10 | 47% | 2% | +3 | |
 RevolutNZ + AU | 2612% | +19 | 58% | 3% | +4 | |
 BankwestAU | 2222% | -2 | 59% | 4% | +1 | |
 UbankAU | 2122% | +5 | 55% | 3% | 0 | |
 St.George BankAU | 1511% | -20 | 49% | 3% | -1 | |
 Bank AustraliaAU | 1311% | +48 | 69% | 0% | +20 | |
 Bank of QueenslandAU | 120<1% | -37 | 41% | 18% | -15 | |
 AMPNZ + AU | 112<1% | -7 | 38% | 3% | +3 | |
| HSBCNZ + AU | 87<1% | -33 | 54% | 1% | -1 | |
 ME BankAU | 78<1% | -42 | 53% | 10% | -8 | |
 Great Southern BankAU | 75<1% | +21 | 57% | 4% | +7 | |
 SBS BankNZ | 67<1% | -28 | 42% | 0% | +4 | |
 People First BankAU | 65<1% | 0 | 29% | 3% | +5 | |
 TSBNZ | 45<1% | -11 | 38% | 4% | -2 | |
 Bank of MelbourneAU | 42<1% | -36 | 52% | 5% | -5 | |
 Judo BankAU | 40<1% | +3 | 45% | 0% | +8 | |
 Heartland BankNZ | 35<1% | +9 | 57% | 6% | +6 | |
 RabobankNZ + AU | 32<1% | +22 | 75% | 0% | +9 | |
 IMB BankAU | 31<1% | +16 | 55% | 3% | +13 | |
 Newcastle PermanentAU | 29<1% | +34 | 48% | 0% | +10 | |
 Greater BankAU | 29<1% | +28 | 55% | 3% | +3 | |
 Beyond BankAU | 27<1% | +15 | 70% | 0% | +19 | |
 BankSAAU | 23<1% | -35 | 35% | 4% | -4 | |
 P&N BankAU | 22<1% | +64 | 82% | 0% | +23 | |
 The Co-operative BankNZ | 20<1% | +50 | 80% | 0% | +15 | |
 Teachers Mutual BankAU | 20<1% | +20 | 35% | 10% | -10 | |
 Unity BankAU | 14<1% | +36 | 79% | 0% | 0 | |
 MyState BankAU | 13<1% | +31 | 62% | 0% | 0 | |
 BankVicAU | 13<1% | +46 | 46% | 0% | +15 | |
 Australian Mutual BankAU | 13<1% | +54 | 62% | 0% | +15 | |
| 10<1% | -10 | 50% | 10% | -10 | ||
 RACQ BankAU | 10<1% | -30 | 30% | 10% | -10 | |
 Police BankAU | 9<1% | +44 | 44% | 0% | 0 | |
 Regional Australia BankAU | 7<1% | +14 | 57% | 14% | 0 | |
 Defence BankAU | 7<1% | +14 | 71% | 0% | 0 | |
 RAMSAU | 5<1% | -20 | 20% | 0% | 0 | |
 BCU BankAU | 5<1% | +20 | 40% | 0% | 0 | |
 Hume BankAU | 5<1% | +40 | 60% | 0% | 0 | |
 Auswide BankAU | 5<1% | +20 | 60% | 0% | 0 | |
 Bank FirstAU | 4<1% | 0 | 100% | 0% | +25 | |
 Australian Military BankAU | 4<1% | -25 | 75% | 0% | 0 | |
 ICBC (NZ)NZ | 3<1% | -33 | 33% | 0% | 0 | |
 UniBankAU | 3<1% | +100 | 100% | 0% | 0 | |
 Queensland Country BankAU | 3<1% | +100 | 67% | 0% | 0 | |
 Community First BankAU | 3<1% | +33 | 0% | 0% | 0 | |
 Bank of SydneyAU | 2<1% | -50 | 50% | 0% | 0 | |
| 1<1% | 0 | 0% | 0% | 0 | ||
 Bank of Baroda (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
| Bank of India (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
 Health Professionals BankAU | 1<1% | 0 | 0% | 0% | 0 | |
 Bank of usAU | 1<1% | 0 | 0% | 0% | 0 |