IMB Bank
31 mentions in Australia and New Zealand, 29th of 61 in Banks for share of voice. Net sentiment sits 16 points above the peer median.
- Markets
- AU
- Category
- Banks
- Website
- imb.com.au
IMB Bank among Banks
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 5 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 29th of 61, 31 mentions
- Net sentiment
- +16
- Peer median 0
- Net advocacy
- +13
- Peer median 0
- Rejection
- 3%
- 1 of 31 staged mentions
- 29th of 61 for share of voice
- 11th of 36 for net sentiment
- 5th of 36 for net advocacy
- 14th of 36 for past awareness
- 18th of 36 for rejection
IMB Bank against its peers
The share of IMB Bank's mentions at each stage, against the median of the other brands in Banks mentioned in this view (60 of them).
Every staged mention of IMB Bank, 100%Rejection, the exit
Awareness
42%
-4 pts on peers (46%)
Names the brand in passing or in the news.
Consideration
16%
+6 pts on peers (10%)
Weighing it up, asking about it, comparing.
Usage
23%
-9 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
6%
+6 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
10%
+8 pts on peers (2%)
Recommends it to others.
Rejection
3%
+3 pts on peers (<1%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit27+22
- News3-67
- Brand pages1+100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts IMB Bank was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Home Loans16+19
- Banking7-14
- Not tagged6+50
- Credit and BNPL20
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects IMB Bank, names this brand instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Is that via the equifax website or just clearscore app or similar? Get yourself a free report from equifax. Thats what IMB will use (in terms of score )”
neutralAlso mentionsEquifax, positive sentimentClearScore, neutral sentiment
Reddit, Australia, 25 Aug 2026
“Imb bank 5.99% with upto 4k cashback”
neutralReddit, Australia, 10 Sep 2026
“Imb have clawback if you leave within 12 months. Greater bank were the best when I was looking a few months ago. Only 3k tho.”
“IMB BANK $4k cash back, Greater Bank $3k cash back, mortgage broker needed... dunno!?”
The posts that got IMB Bank talked about
- 6mentions
Best homeloan cashback offers - Fully offset loan
r/AusFinance on Reddit, 29 Oct 2026 · Home Loans
- 3mentions
Refinance: who's offering cashbacks?
r/AusFinance on Reddit, 6 Oct 2026 · Home Loans
- 2mentions
As banks slash thousands of jobs, one Aussie man reveals his shock after being told he couldn’t even have access to his own money to pay a bill. READ MORE 👉 https://bit.ly/4i5zaou
The Advertiser on Facebook, 26 Oct 2026 · Banking
- 2mentions
Current loan rates
r/AusFinance on Reddit, 22 Oct 2026 · Credit and BNPL
Every brand in Banks
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36228% | -33 | 41% | 4% | -2 | |
 NABAU | 1,20010% | -46 | 39% | 6% | -4 | |
 ANZNZ + AU | 1,18010% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,0919% | -24 | 43% | 7% | -5 | |
 Macquarie BankAU | 8097% | +27 | 66% | 1% | +8 | |
 INGAU | 4754% | -12 | 61% | 5% | -3 | |
 KiwibankNZ | 4344% | -3 | 35% | 2% | +7 | |
 Suncorp BankAU | 4043% | -20 | 51% | 4% | -2 | |
 Bendigo BankAU | 3783% | -31 | 45% | 5% | -1 | |
 ASBNZ | 3503% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2632% | +10 | 47% | 2% | +3 | |
 RevolutNZ + AU | 2612% | +19 | 58% | 3% | +4 | |
 BankwestAU | 2222% | -2 | 59% | 4% | +1 | |
 UbankAU | 2122% | +5 | 55% | 3% | 0 | |
 St.George BankAU | 1511% | -20 | 49% | 3% | -1 | |
 Bank AustraliaAU | 1311% | +48 | 69% | 0% | +20 | |
 Bank of QueenslandAU | 120<1% | -37 | 41% | 18% | -15 | |
 AMPNZ + AU | 112<1% | -7 | 38% | 3% | +3 | |
| HSBCNZ + AU | 87<1% | -33 | 54% | 1% | -1 | |
 ME BankAU | 78<1% | -42 | 53% | 10% | -8 | |
 Great Southern BankAU | 75<1% | +21 | 57% | 4% | +7 | |
 SBS BankNZ | 67<1% | -28 | 42% | 0% | +4 | |
 People First BankAU | 65<1% | 0 | 29% | 3% | +5 | |
 TSBNZ | 45<1% | -11 | 38% | 4% | -2 | |
 Bank of MelbourneAU | 42<1% | -36 | 52% | 5% | -5 | |
 Judo BankAU | 40<1% | +3 | 45% | 0% | +8 | |
 Heartland BankNZ | 35<1% | +9 | 57% | 6% | +6 | |
 RabobankNZ + AU | 32<1% | +22 | 75% | 0% | +9 | |
| IMB BankAU | 31<1% | +16 | 55% | 3% | +13 | |
 Newcastle PermanentAU | 29<1% | +34 | 48% | 0% | +10 | |
 Greater BankAU | 29<1% | +28 | 55% | 3% | +3 | |
 Beyond BankAU | 27<1% | +15 | 70% | 0% | +19 | |
 BankSAAU | 23<1% | -35 | 35% | 4% | -4 | |
 P&N BankAU | 22<1% | +64 | 82% | 0% | +23 | |
 The Co-operative BankNZ | 20<1% | +50 | 80% | 0% | +15 | |
 Teachers Mutual BankAU | 20<1% | +20 | 35% | 10% | -10 | |
 Unity BankAU | 14<1% | +36 | 79% | 0% | 0 | |
 MyState BankAU | 13<1% | +31 | 62% | 0% | 0 | |
 BankVicAU | 13<1% | +46 | 46% | 0% | +15 | |
 Australian Mutual BankAU | 13<1% | +54 | 62% | 0% | +15 | |
| 10<1% | -10 | 50% | 10% | -10 | ||
 RACQ BankAU | 10<1% | -30 | 30% | 10% | -10 | |
 Police BankAU | 9<1% | +44 | 44% | 0% | 0 | |
 Regional Australia BankAU | 7<1% | +14 | 57% | 14% | 0 | |
 Defence BankAU | 7<1% | +14 | 71% | 0% | 0 | |
 RAMSAU | 5<1% | -20 | 20% | 0% | 0 | |
 BCU BankAU | 5<1% | +20 | 40% | 0% | 0 | |
 Hume BankAU | 5<1% | +40 | 60% | 0% | 0 | |
 Auswide BankAU | 5<1% | +20 | 60% | 0% | 0 | |
 Bank FirstAU | 4<1% | 0 | 100% | 0% | +25 | |
 Australian Military BankAU | 4<1% | -25 | 75% | 0% | 0 | |
 ICBC (NZ)NZ | 3<1% | -33 | 33% | 0% | 0 | |
 UniBankAU | 3<1% | +100 | 100% | 0% | 0 | |
 Queensland Country BankAU | 3<1% | +100 | 67% | 0% | 0 | |
 Community First BankAU | 3<1% | +33 | 0% | 0% | 0 | |
 Bank of SydneyAU | 2<1% | -50 | 50% | 0% | 0 | |
| 1<1% | 0 | 0% | 0% | 0 | ||
 Bank of Baroda (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
| Bank of India (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
 Health Professionals BankAU | 1<1% | 0 | 0% | 0% | 0 | |
 Bank of usAU | 1<1% | 0 | 0% | 0% | 0 |