How this works

Public comments on 492 Facebook pages, YouTube channels and subreddits in Australia and New Zealand, on posts published from 7 Aug 2026 to 5 Nov 2026. A comment counts whenever it was written, as long as its post falls in that window.

The channels fall into five sources: news outlets, the brands' own pages, personal finance reviewers and creators, regulators and public bodies, and Reddit. Every post on a brand's own page or a finance subreddit is read. Everywhere else, only posts Sence tagged as being about money are read (16,474 posts), using 9 topics: KiwiSaver and Super, Investing, Banking, Home Loans, Credit and BNPL, Payments and Fintech, Insurance, Scams and Fraud, Money Advice.

Of the tracked brand mentions, 76% came from reddit, 16% came from news, 6% came from brand pages, 2% came from reviewers and creators and <1% came from public bodies. Every view counts every source, so the totals lean on the busiest one; each brand page breaks its own conversation down by source.

303 finance brands that trade in Australia, New Zealand or both, in 9 categories: banks, KiwiSaver providers and super funds, investing apps, fund managers, neobanks and payment apps, buy now, pay later providers, insurers, non-bank lenders, comparison and advice sites. A brand can sit in more than one category: ANZ is a bank and a KiwiSaver provider, and it counts every one of its mentions in both.

Sence's brand detection finds every organisation a comment names. A product, app, card, legal name or share ticker counts as its brand (CommBank and NetBank are both Commonwealth Bank). A brand that has merged into a tracked brand counts as its new owner. A corporate parent does not count as its brands, and a name that means something else in the comment, such as a supermarket, is left out. A comment that names a brand twice is one mention.

Each mention is labelled positive, neutral, negative or mixed towards that brand, not for the comment's tone overall: "I left Westpac for ING and never looked back" is negative about Westpac and positive about ING.

Net sentiment is the positive share of a brand's mentions minus the negative share, in points. A brand with 30% positive and 20% negative mentions has a net sentiment of +10.

A brand's mentions as a share of every mention of the brands in its category, in the market being viewed. It measures how much a brand is talked about, not whether it is liked: the map of share of voice against net sentiment shows the two apart.

Survey trackers ask a panel whether they know, would consider, use or prefer a brand. Here people say it unprompted. Sence gives each mention the furthest stage the comment shows:

• Awareness: names the brand in passing or in the news.
• Consideration: weighing it up, asking about it, comparing.
• Usage: says they bank, invest or are insured with it.
• Preference: chooses it over the alternatives.
• Advocacy: recommends it to others.
• Rejection: left it, refuses it or warns others off.

153,741 comments carry a stage. Net advocacy is the share of a brand's staged mentions that prefer or recommend it, minus the share that reject it.

The rankings cover share of voice, net sentiment, net advocacy, usage and rejection. A brand needs at least 20 mentions in the view to be ranked on a rate, so a handful of glowing comments never tops a category. Every brand that is mentioned still shows its rates, always next to its count: a rate from a few mentions swings hard.

A switch is a comment that rejects one brand and names another it uses, prefers or is weighing up instead. A switch between two brands is shown once it turns up in 3 or more comments.

By the country of the page or channel a comment was posted on. A page that serves both countries counts only in the combined view. A market view also includes only the brands that trade in that market.

Yes. Quotes are public comments, shown word for word and without the commenter's name. Each one is checked by hand before it appears: for the brand, its sentiment and funnel stage, and to leave out private people, abuse, spam and fragments.

People who comment in public are not a representative sample of customers, and the busiest channels shape the totals. A comment can be sarcastic or wrong. Brand detection and sentiment are automated, and a wrong label is fixed at the source rather than adjusted on this site. Read these numbers as what the public conversation says, not as market share or customer satisfaction.

Sence reads public comments for brands and organisations. This site shows what its brand detection finds in one category: track your own brand, your competitors and your category, every day.