Sence
inAU + NZ

Who leads Comparison and advice

740 mentions of 29 brands in Australia and New Zealand. Rates rank brands with 20 or more mentions; ties share a place, and the better-evidenced brand reads first.

Most talked about

Share of every mention in the category.

Barefoot Investor28%
  1. 2Squirrel10%n=77
  2. 3The Motley Fool Australia8%n=57
  3. 3Moneysmart8%n=57
  4. 5Morningstar Australia6%n=41

24 more ranked in the category table.

Best liked

Positive minus negative mentions, out of 100.

Barefoot Investor+42
  1. 2Squirrel+40n=77
  2. 3Sorted+37n=38
  3. 4Moneysmart+32n=57
  4. 5MoneyHub+12n=34

5 more ranked in the category table.

Strongest advocacy

Preference and advocacy minus rejection, out of 100 staged mentions.

Barefoot Investor+30
  1. 2Sorted+26n=38
  2. 3Moneysmart+23n=57
  3. 4Squirrel+14n=77
  4. 5MoneyHub+12n=34

5 more ranked in the category table.

Furthest down the funnel

Mentions from people weighing up, using, preferring or recommending it.

Squirrel70%
  1. 2Barefoot Investor49%n=207
  2. 3Sorted45%n=38
  3. 4Moneysmart30%n=57
  4. 5Morningstar Australia22%n=41

5 more ranked in the category table.

Least rejected

Share of staged mentions that reject the brand, lowest first.

Squirrel0%
  1. 1Moneysmart0%n=57
  2. 1Morningstar Australia0%n=41
  3. 1Sorted0%n=38
  4. 1MoneyHub0%n=34

5 more ranked in the category table.