inAU + NZ
Who leads Banks
12,065 mentions of 61 brands in Australia and New Zealand. Rates rank brands with 20 or more mentions; ties share a place, and the better-evidenced brand reads first.
Most talked about
Share of every mention in the category.
Commonwealth Bank28%- 2
NAB10%n=1,200 - 3
ANZ10%n=1,180 - 4
Westpac9%n=1,091 - 5
Macquarie Bank7%n=809
56 more ranked in the category table.
Best liked
Positive minus negative mentions, out of 100.
P&N Bank+64- 2
The Co-operative Bank+50n=20 - 3
Bank Australia+48n=131 - 4
Newcastle Permanent+34n=29 - 5
Greater Bank+28n=29
31 more ranked in the category table.
Strongest advocacy
Preference and advocacy minus rejection, out of 100 staged mentions.
P&N Bank+23- 2Bank Australia+20n=131
- 3
Beyond Bank+19n=27 - 4The Co-operative Bank+15n=20
- 5
IMB Bank+13n=31
31 more ranked in the category table.
Furthest down the funnel
Mentions from people weighing up, using, preferring or recommending it.
P&N Bank82%- 2The Co-operative Bank80%n=20
- 3
Rabobank75%n=32 - 4Beyond Bank70%n=27
- 5Bank Australia69%n=131
31 more ranked in the category table.
Least rejected
Share of staged mentions that reject the brand, lowest first.
Bank Australia0%- 1
SBS Bank0%n=67 - 1
Judo Bank0%n=40 - 1Rabobank0%n=32
- 1Newcastle Permanent0%n=29
31 more ranked in the category table.