Sence
inAU + NZ

Who leads Investing apps

7,584 mentions of 26 brands in Australia and New Zealand. Rates rank brands with 20 or more mentions; ties share a place, and the better-evidenced brand reads first.

Most talked about

Share of every mention in the category.

Commonwealth Bank44%
  1. 2NAB16%n=1,200
  2. 3Kernel7%n=530
  3. 4Sharesies7%n=509
  4. 5Interactive Brokers5%n=369

21 more ranked in the category table.

Best liked

Positive minus negative mentions, out of 100.

Kernel+46
  1. 2Pearler+39n=80
  2. 3Interactive Brokers+38n=369
  3. 4Webull+30n=54
  4. 5InvestNow+29n=354

13 more ranked in the category table.

Strongest advocacy

Preference and advocacy minus rejection, out of 100 staged mentions.

Interactive Brokers+17
  1. 2Kernel+16n=530
  2. 2InvestNow+16n=354
  3. 4Tiger Brokers+11n=27
  4. 5Pearler+10n=80

13 more ranked in the category table.

Furthest down the funnel

Mentions from people weighing up, using, preferring or recommending it.

Webull78%
  1. 1moomoo78%n=45
  2. 3Interactive Brokers74%n=369
  3. 4InvestNow71%n=354
  4. 5Kernel71%n=530

13 more ranked in the category table.

Least rejected

Share of staged mentions that reject the brand, lowest first.

CMC Invest0%
  1. 1Sharesight0%n=138
  2. 1Webull0%n=54
  3. 1moomoo0%n=45
  4. 1Hatch0%n=38

13 more ranked in the category table.