BNZ againstBanksinAU + NZ

BNZ

263 mentions in Australia and New Zealand, 11th of 61 in Banks for share of voice. Net sentiment sits 10 points above the peer median.

Markets
NZ
Categories
Banks · KiwiSaver/super
Part of
National Australia Bank
Website
bnz.co.nz
Compare BNZ with other Banks

BNZ among Banks

-100-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 5 brands with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
2%
11th of 61, 263 mentions
Net sentiment
+10
Peer median 0
Net advocacy
+3
Peer median 0
Rejection
2%
5 of 263 staged mentions
  • 11th of 61 for share of voice
  • 13th of 36 for net sentiment
  • 16th of 36 for net advocacy
  • 22nd of 36 for past awareness
  • 11th of 36 for rejection

BNZ against its peers

The share of BNZ's mentions at each stage, against the median of the other brands in Banks mentioned in this view (60 of them).

Every staged mention of BNZ, 100%Rejection, the exit

  1. Awareness

    51%

    +6 pts on peers (45%)

    Names the brand in passing or in the news.

  2. Consideration

    11%

    Level with peers (10%)

    Weighing it up, asking about it, comparing.

  3. Usage

    31%

    -1 pts on peers (31%)

    Says they bank, invest or are insured with it.

  4. Preference

    2%

    +2 pts on peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    3%

    +2 pts on peers (2%)

    Recommends it to others.

  6. Rejection

    2%

    +1 pts on peers (<1%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    170+27
  • News
    83-16
  • Reviewers and creators
    8-62
  • Brand pages
    2-100

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts BNZ was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • Banking
    140+16
  • Home Loans
    47+26
  • Credit and BNPL
    41+10
  • Money Advice
    31+19
  • Investing
    19+5
  • Payments and Fintech
    19-16
  • KiwiSaver and Super
    13-62
  • Not tagged
    9-11
  • Scams and Fraud
    7-14

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects BNZ, names this brand instead.

Winning customers from

Rejects this brand, names BNZ instead.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

  • “BNZ lets you overpay by up to 4% of the value of the mortgage in any calendar year. So pay the lump sum now, then call the bank and ask for their best rate.”
    neutral

    Reddit, New Zealand, 24 Aug 2026

  • “Westpac and BNZ do offset, iirc Kiwibank have a low offset limit.”
    neutral

    Also mentionsWestpac, neutral sentimentKiwibank, negative sentiment

    Reddit, New Zealand, 15 Sep 2026

  • “When's he buying the BNZ 😂😂😂😂😂”
    neutral

    News, New Zealand, Facebook, 24 Sep 2026

  • “Doing that and buying g back BNZ 😂😂 such a united pack of Atlas drop kicks”
    neutral

    News, New Zealand, Facebook, 1 Oct 2026

The posts that got BNZ talked about

  1. New Zealand First - National's potential coalition partner - is campaigning on buying back BNZ for around $20 billion. Christopher Luxon told RNZ's Morning Report "that's just not

    RNZ on Facebook, 27 Sep 2026 · Banking, Credit and BNPL

    16mentions
  2. Nicola Willis said she was keen to see Kiwibank grow and become a 'tougher competitor'. #HeraldPremium

    nzherald.co.nz on Facebook, 15 Sep 2026 · Banking

    14mentions
  3. NZ Bank Accounts

    r/PersonalFinanceNZ on Reddit, 3 Sep 2026 · Banking

    12mentions
  4. Sick and Tired of BNZ service quality

    r/newzealand on Reddit, 10 Sep 2026 · Banking, Credit and BNPL

    12mentions

Every brand in Banks

Every brand in this view, sortable
Weekly
Commonwealth BankAU3,36228%-3341%4%-2
NABAU1,20010%-4639%6%-4
ANZNZ + AU1,18010%-3243%7%-6
WestpacNZ + AU1,0919%-2443%7%-5
Macquarie BankAU8097%+2766%1%+8
INGAU4754%-1261%5%-3
KiwibankNZ4344%-335%2%+7
Suncorp BankAU4043%-2051%4%-2
Bendigo BankAU3783%-3145%5%-1
ASBNZ3503%-350%2%+2
BNZNZ2632%+1047%2%+3
RevolutNZ + AU2612%+1958%3%+4
BankwestAU2222%-259%4%+1
UbankAU2122%+555%3%0
St.George BankAU1511%-2049%3%-1
Bank AustraliaAU1311%+4869%0%+20
Bank of QueenslandAU120<1%-3741%18%-15
AMPNZ + AU112<1%-738%3%+3
HSBCNZ + AU87<1%-3354%1%-1
ME BankAU78<1%-4253%10%-8
Great Southern BankAU75<1%+2157%4%+7
SBS BankNZ67<1%-2842%0%+4
People First BankAU65<1%029%3%+5
TSBNZ45<1%-1138%4%-2
Bank of MelbourneAU42<1%-3652%5%-5
Judo BankAU40<1%+345%0%+8
Heartland BankNZ35<1%+957%6%+6
RabobankNZ + AU32<1%+2275%0%+9
IMB BankAU31<1%+1655%3%+13
Newcastle PermanentAU29<1%+3448%0%+10
Greater BankAU29<1%+2855%3%+3
Beyond BankAU27<1%+1570%0%+19
BankSAAU23<1%-3535%4%-4
P&N BankAU22<1%+6482%0%+23
The Co-operative BankNZ20<1%+5080%0%+15
Teachers Mutual BankAU20<1%+2035%10%-10
Unity BankAU14<1%+3679%0%0
MyState BankAU13<1%+3162%0%0
BankVicAU13<1%+4646%0%+15
Australian Mutual BankAU13<1%+5462%0%+15
Virgin Money AustraliaAU10<1%-1050%10%-10
RACQ BankAU10<1%-3030%10%-10
Police BankAU9<1%+4444%0%0
Regional Australia BankAU7<1%+1457%14%0
Defence BankAU7<1%+1471%0%0
RAMSAU5<1%-2020%0%0
BCU BankAU5<1%+2040%0%0
Hume BankAU5<1%+4060%0%0
Auswide BankAU5<1%+2060%0%0
Bank FirstAU4<1%0100%0%+25
Australian Military BankAU4<1%-2575%0%0
ICBC (NZ)NZ3<1%-3333%0%0
UniBankAU3<1%+100100%0%0
Queensland Country BankAU3<1%+10067%0%0
Community First BankAU3<1%+330%0%0
Bank of SydneyAU2<1%-5050%0%0
Bank of China (NZ)NZ1<1%00%0%0
Bank of Baroda (NZ)NZ1<1%00%0%0
Bank of India (NZ)NZ1<1%00%0%0
Health Professionals BankAU1<1%00%0%0
Bank of usAU1<1%00%0%0