Sence
inAU + NZ

Who leads Insurers

1,217 mentions of 39 brands in Australia and New Zealand. Rates rank brands with 20 or more mentions; ties share a place, and the better-evidenced brand reads first.

Most talked about

Share of every mention in the category.

Southern Cross19%
  1. 2AMI9%n=114
  2. 3Bupa Australia6%n=76
  3. 4RACV6%n=67
  4. 5RAC WA5%n=60

34 more ranked in the category table.

Best liked

Positive minus negative mentions, out of 100.

AMI+66
  1. 2Partners Life+50n=22
  2. 3RAC WA+30n=60
  3. 4GIO+18n=22
  4. 5Budget Direct0n=33

13 more ranked in the category table.

Strongest advocacy

Preference and advocacy minus rejection, out of 100 staged mentions.

Partners Life+9
  1. 2RACQ+4n=24
  2. 2Cover-More+4n=23
  3. 4RAC WA0n=60
  4. 4Medibank0n=51

13 more ranked in the category table.

Furthest down the funnel

Mentions from people weighing up, using, preferring or recommending it.

AMI87%
  1. 2Cover-More70%n=23
  2. 3AAMI65%n=48
  3. 4Youi56%n=34
  4. 5Allianz55%n=58

13 more ranked in the category table.

Least rejected

Share of staged mentions that reject the brand, lowest first.

RACQ0%
  1. 1Cover-More0%n=23
  2. 1Partners Life0%n=22
  3. 1GIO0%n=22
  4. 5RAC WA2%n=60

13 more ranked in the category table.