InvestSMART againstInvesting appsinAU + NZ

InvestSMART

4 mentions in Australia and New Zealand, 23rd of 26 in Investing apps for share of voice. Net sentiment sits 47 points above the peer median.

Markets
AU
Compare InvestSMART with other Investing apps

InvestSMART among Investing apps

-60-40-200+20+40+60
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
<1%
23rd of 26, 4 mentions
Net sentiment
+50
Peer median +3
Net advocacy
+25
Peer median +3
Rejection
0%
0 of 4 staged mentions
  • 23rd of 26 for share of voice
  • Unranked for net sentiment (ranks from 20 mentions)
  • Unranked for net advocacy (ranks from 20 mentions)
  • Unranked for past awareness (ranks from 20 mentions)
  • Unranked for rejection (ranks from 20 mentions)

InvestSMART against its peers

The share of InvestSMART's mentions at each stage, against the median of the other brands in Investing apps mentioned in this view (25 of them).

Every staged mention of InvestSMART, 100%Rejection, the exit

  1. Awareness

    50%

    +17 pts on peers (33%)

    Names the brand in passing or in the news.

  2. Consideration

    25%

    Level with peers (25%)

    Weighing it up, asking about it, comparing.

  3. Usage

    0%

    -27 pts on peers (27%)

    Says they bank, invest or are insured with it.

  4. Preference

    0%

    -1 pts on peers (<1%)

    Chooses it over the alternatives.

  5. Advocacy

    25%

    +18 pts on peers (7%)

    Recommends it to others.

  6. Rejection

    0%

    -1 pts on peers (<1%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    3+33
  • Brand pages
    1+100

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts InvestSMART was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • Investing
    2+100
  • Not tagged
    1-100
  • Money Advice
    1+100

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects InvestSMART, names this brand instead.

No comments in this view.

Winning customers from

Rejects this brand, names InvestSMART instead.

No comments in this view.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

No quotable comments in this view.

The posts that got InvestSMART talked about

  1. InvestSMART CEO Ron Hodge joined ausbiz to discuss the latest ETF Scorecard and some of the lessons investors can take from this year’s winners, losers and dramatic reversals. Watc

    InvestSMART on Facebook, 8 Aug 2026 · Investing

    1mentions
  2. What should we do with $510K in savings?

    r/AusFinance on Reddit, 21 Oct 2026 · Money Advice

    1mentions
  3. Alan Kohler on the stories he covered, the ones he missed & the future

    r/AusFinance on Reddit, 12 Oct 2026

    1mentions
  4. Wanted to begin investing - 20 year old

    r/fiaustralia on Reddit, 3 Nov 2026 · Investing

    1mentions

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SelfwealthAU13<1%077%0%0
StockspotAU11<1%-945%0%+18
SuperheroAU5<1%+2060%0%0
SpaceshipAU5<1%-2060%20%0
InvestSMARTAU4<1%+5050%0%+25
SwyftxAU3<1%-3367%0%0
eToroAU2<1%0100%0%0
BlackBull MarketsNZ1<1%0100%0%0