Firstmac
3 mentions in Australia and New Zealand, 16th of 23 in Non-bank lenders for share of voice. Net sentiment sits 25 points below the peer median.
- Markets
- AU
- Category
- Non-bank lenders
- Website
- firstmac.com.au
Firstmac among Non-bank lenders
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 16th of 23, 3 mentions
- Net sentiment
- 0
- Peer median +25
- Net advocacy
- 0
- Peer median 0
- Rejection
- 0%
- 0 of 3 staged mentions
- 16th of 23 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
Firstmac against its peers
The share of Firstmac's mentions at each stage, against the median of the other brands in Non-bank lenders mentioned in this view (22 of them).
Every staged mention of Firstmac, 100%Rejection, the exit
Awareness
100%
+50 pts on peers (50%)
Names the brand in passing or in the news.
Consideration
0%
-5 pts on peers (5%)
Weighing it up, asking about it, comparing.
Usage
0%
-23 pts on peers (23%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit30
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Firstmac was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Home Loans20
- Banking10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Firstmac, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Firstmac instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
No quotable comments in this view.
The posts that got Firstmac talked about
- 2mentions
Best investment loan rates around 80% LVR?
r/AusFinance on Reddit, 30 Sep 2026 · Home Loans
- 1mentions
Friendly reminder: Rate hikes are when banks are most willing to negotiate (Direct retention numbers inside)
r/AusFinance on Reddit, 4 Nov 2026 · Banking
Every brand in Non-bank lenders
| Weekly | ||||||
|---|---|---|---|---|---|---|
 SquirrelNZ | 7722% | +40 | 70% | 0% | +14 | |
 Latitude FinancialNZ + AU | 6117% | -33 | 49% | 3% | -3 | |
 Pepper MoneyAU | 5716% | -18 | 32% | 12% | -11 | |
 First Credit UnionNZ | 4011% | +95 | 78% | 0% | +10 | |
 HummNZ + AU | 3410% | -26 | 38% | 9% | 0 | |
 Cash ConvertersAU | 134% | -38 | 23% | 0% | +8 | |
 HarmoneyNZ + AU | 93% | -56 | 22% | 11% | -11 | |
 Aussie Home LoansAU | 82% | -12 | 25% | 0% | 0 | |
 Mortgage ChoiceAU | 82% | -12 | 0% | 0% | 0 | |
 PlentiAU | 72% | 0 | 14% | 14% | 0 | |
 MTF FinanceNZ | 41% | +75 | 50% | 0% | 0 | |
 Liberty FinancialAU | 41% | +25 | 75% | 0% | 0 | |
 ResimacAU | 41% | +75 | 50% | 0% | 0 | |
 LendiAU | 41% | +25 | 50% | 0% | 0 | |
 MoneyMeAU | 41% | +25 | 50% | 0% | 0 | |
 UnityNZ | 3<1% | +67 | 33% | 0% | 0 | |
 La Trobe FinancialAU | 3<1% | +67 | 67% | 0% | 0 | |
| 3<1% | 0 | 0% | 0% | 0 | ||
 Athena Home LoansAU | 3<1% | -33 | 0% | 33% | -33 | |
 TiimelyAU | 3<1% | +33 | 33% | 0% | 0 | |
 UDC FinanceNZ | 2<1% | +50 | 100% | 0% | 0 | |
 loans.com.auAU | 2<1% | +50 | 50% | 0% | 0 | |
 Police Credit UnionNZ | 1<1% | +100 | 100% | 0% | +100 |