Athena Home Loans
3 mentions in Australia and New Zealand, 16th of 23 in Non-bank lenders for share of voice. Net sentiment sits 58 points below the peer median.
- Markets
- AU
- Category
- Non-bank lenders
- Website
- athena.com.au
Athena Home Loans among Non-bank lenders
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 16th of 23, 3 mentions
- Net sentiment
- -33
- Peer median +25
- Net advocacy
- -33
- Peer median 0
- Rejection
- 33%
- 1 of 3 staged mentions
- 16th of 23 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
Athena Home Loans against its peers
The share of Athena Home Loans's mentions at each stage, against the median of the other brands in Non-bank lenders mentioned in this view (22 of them).
Every staged mention of Athena Home Loans, 100%Rejection, the exit
Awareness
67%
+17 pts on peers (50%)
Names the brand in passing or in the news.
Consideration
0%
-5 pts on peers (5%)
Weighing it up, asking about it, comparing.
Usage
0%
-23 pts on peers (23%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
33%
+33 pts on peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit20
- News1-100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Athena Home Loans was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Home Loans20
- Banking1-100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Winning customers from
Rejects this brand, names Athena Home Loans instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
No quotable comments in this view.
The posts that got Athena Home Loans talked about
- 1mentions
Fewer young Australians are taking out mortgages for their first home, dealing a fresh blow to Labor’s claim its housing changes would improve affordability. Read more: https://bit
The Australian on Facebook, 14 Aug 2026 · Home Loans
- 1mentions
Bendigo bank e banking down all day- tempted to leave
r/AusFinance on Reddit, 7 Oct 2026 · Banking
- 1mentions
Mortgage stress has hit an 18-year high
r/ausproperty on Reddit, 11 Sep 2026 · Home Loans
Every brand in Non-bank lenders
| Weekly | ||||||
|---|---|---|---|---|---|---|
 SquirrelNZ | 7722% | +40 | 70% | 0% | +14 | |
 Latitude FinancialNZ + AU | 6117% | -33 | 49% | 3% | -3 | |
 Pepper MoneyAU | 5716% | -18 | 32% | 12% | -11 | |
 First Credit UnionNZ | 4011% | +95 | 78% | 0% | +10 | |
 HummNZ + AU | 3410% | -26 | 38% | 9% | 0 | |
 Cash ConvertersAU | 134% | -38 | 23% | 0% | +8 | |
 HarmoneyNZ + AU | 93% | -56 | 22% | 11% | -11 | |
 Aussie Home LoansAU | 82% | -12 | 25% | 0% | 0 | |
 Mortgage ChoiceAU | 82% | -12 | 0% | 0% | 0 | |
 PlentiAU | 72% | 0 | 14% | 14% | 0 | |
 MTF FinanceNZ | 41% | +75 | 50% | 0% | 0 | |
 Liberty FinancialAU | 41% | +25 | 75% | 0% | 0 | |
 ResimacAU | 41% | +75 | 50% | 0% | 0 | |
 LendiAU | 41% | +25 | 50% | 0% | 0 | |
 MoneyMeAU | 41% | +25 | 50% | 0% | 0 | |
 UnityNZ | 3<1% | +67 | 33% | 0% | 0 | |
 La Trobe FinancialAU | 3<1% | +67 | 67% | 0% | 0 | |
| 3<1% | 0 | 0% | 0% | 0 | ||
| Athena Home LoansAU | 3<1% | -33 | 0% | 33% | -33 | |
 TiimelyAU | 3<1% | +33 | 33% | 0% | 0 | |
 UDC FinanceNZ | 2<1% | +50 | 100% | 0% | 0 | |
 loans.com.auAU | 2<1% | +50 | 50% | 0% | 0 | |
 Police Credit UnionNZ | 1<1% | +100 | 100% | 0% | +100 |