Trade Me Insurance
1 mentions in Australia and New Zealand, 38th of 39 in Insurers for share of voice. Net sentiment sits 100 points below the peer median.
- Markets
- NZ
- Category
- Insurers
- Part of
- Tower underwrites (prior knowledge)
- Website
- trademeinsurance.co.nz
Trade Me Insurance among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 38th of 39, 1 mentions
- Net sentiment
- -100
- Peer median 0
- Net advocacy
- 0
- Peer median 0
- Rejection
- 0%
- 0 of 1 staged mentions
- 38th of 39 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
Trade Me Insurance against its peers
The share of Trade Me Insurance's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of Trade Me Insurance, 100%Rejection, the exit
Awareness
100%
+53 pts on peers (47%)
Names the brand in passing or in the news.
Consideration
0%
-11 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
0%
-33 pts on peers (33%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
0%
-2 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit1-100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Trade Me Insurance was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance1-100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Trade Me Insurance, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Trade Me Insurance instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
No quotable comments in this view.
The posts that got Trade Me Insurance talked about
- 1mentions
Cove now also has Home and Contents insurance! We already have car insurance with them, and we would save ~$70 / month compared to our existing AA insurance. Thoughts on using them
r/PersonalFinanceNZ on Reddit, 8 Oct 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
| Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |