Aussie Firebug againstComparison and adviceinAU + NZ

Aussie Firebug

4 mentions in Australia and New Zealand, 21st of 29 in Comparison and advice for share of voice. Net sentiment sits 44 points above the peer median.

Markets
AU
Compare Aussie Firebug with other Comparison and advice

Aussie Firebug among Comparison and advice

-100-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
<1%
21st of 29, 4 mentions
Net sentiment
+50
Peer median +6
Net advocacy
+25
Peer median +9
Rejection
0%
0 of 4 staged mentions
  • 21st of 29 for share of voice
  • Unranked for net sentiment (ranks from 20 mentions)
  • Unranked for net advocacy (ranks from 20 mentions)
  • Unranked for past awareness (ranks from 20 mentions)
  • Unranked for rejection (ranks from 20 mentions)

Aussie Firebug against its peers

The share of Aussie Firebug's mentions at each stage, against the median of the other brands in Comparison and advice mentioned in this view (28 of them).

Every staged mention of Aussie Firebug, 100%Rejection, the exit

  1. Awareness

    75%

    -1 pts on peers (76%)

    Names the brand in passing or in the news.

  2. Consideration

    0%

    Level with peers (0%)

    Weighing it up, asking about it, comparing.

  3. Usage

    0%

    -5 pts on peers (5%)

    Says they bank, invest or are insured with it.

  4. Preference

    0%

    Level with peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    25%

    +17 pts on peers (8%)

    Recommends it to others.

  6. Rejection

    0%

    Level with peers (0%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    4+50

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts Aussie Firebug was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • Investing
    2+50
  • Not tagged
    1+100
  • Money Advice
    10

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects Aussie Firebug, names this brand instead.

No comments in this view.

Winning customers from

Rejects this brand, names Aussie Firebug instead.

No comments in this view.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

No quotable comments in this view.

The posts that got Aussie Firebug talked about

  1. 36M. Please evaluate my portfolio

    r/fiaustralia on Reddit, 5 Oct 2026 · Investing

    2mentions
  2. FIRE and self-confidence/psychology

    r/fiaustralia on Reddit, 23 Aug 2026

    1mentions
  3. At what point do you stop chasing more money?

    r/AusHENRY on Reddit, 3 Oct 2026 · Money Advice

    1mentions

Every brand in Comparison and advice

Every brand in this view, sortable
Weekly
Barefoot InvestorAU20728%+4249%2%+30
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The Motley Fool AustraliaAU578%-515%4%-2
MoneysmartAU578%+3230%0%+23
Morningstar AustraliaAU416%022%0%+2
SortedNZ385%+3745%0%+26
MoneyHubNZ345%+1218%0%+12
CHOICEAU294%-37%0%+3
FinderAU253%-2016%0%+4
CanstarNZ + AU243%-821%4%0
RaskAU193%+6342%0%+21
She's on the MoneyAU162%+6963%0%+25
interest.co.nzNZ152%+2033%0%+7
Equity MatesAU152%+4740%0%+20
Livewire MarketsAU152%+4020%0%0
Compare the MarketAU142%-367%0%0
Consumer NZNZ91%022%0%+11
Money Money Money (Glen James)AU91%+6744%0%+22
Opes PartnersNZ7<1%-7143%0%0
iSelectAU6<1%-3317%0%+17
Aussie FirebugAU4<1%+5025%0%+25
The Property CouchAU4<1%+5050%0%+25
MozoAU3<1%00%0%0
Savings.com.auAU3<1%00%0%0
Super Consumers AustraliaAU3<1%00%0%0
Money magazineAU3<1%+6733%0%+33
MyBudgetAU3<1%+6767%0%+67
SuperGuideAU2<1%00%0%0
InfoChoiceAU1<1%00%0%0